the commercial identity of Air France does not exist, why?
the answer is simple, on a fleet of more than 200 aircraft, the seats are all of different designs, the shades of color are different, although blue is predominant (and many different shade of blue ), the cabin equipment as well as the wall paper differs,
the toilet equipment are not the same, from one plane to another, so the customer experience will not be the same.
another example supporting my words, a new long-haul cabin has been redesigned on the 777, and let's look at the A220, it's not at all the same cabin atmospheres that we will find in both aircraft.
the ecosystem of aircraft cabins in the air france fleet offers no correlation between them. conversely, a company like emirates or qatar offers continuity in their cabin layout. this will increase the memory of the customers remembering the experience of traveling.
